Yoop Meesters is the Head of Innovation at a major insurance company, dedicated to using the latest technologies and insights to help people live healthier, better lives.
His company’s Vitality program rewards individuals financially for making positive lifestyle choices—earning V coins for exercising, eating well, driving safely, and maintaining overall well-being. These digital rewards can be exchanged for health-conscious products and services, encouraging responsible behavior.
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Now, Yoop is tackling an even greater challenge: combating loneliness. As part of the expanding Vitality trend, his latest project explores new ways to create meaningful connections and reduce social isolation through innovative solutions.
Developed in collaboration with actor Yannick Noomen, Yoop Meesters is a bold and provocative fictional expert designed to challenge our views on corporate influence, health incentives, and ethical boundaries in innovation.
The Future of Thought Leadership – With Fictional Experts
Fictional Experts by Studio Possible Futures brings research to life through fictional keynote speakers—thought-provoking characters who make complex topics accessible and engaging. These carefully crafted personas, performed by storytellers, challenge perspectives and inspire deeper dialogue. By blending insights from multiple experts, they spark critical conversations on innovation, ethics, and the future.