{"id":2463,"date":"2025-01-27T21:32:11","date_gmt":"2025-01-27T20:32:11","guid":{"rendered":"https:\/\/possiblefutures.com\/project\/yoop-meesters\/"},"modified":"2026-03-17T18:38:25","modified_gmt":"2026-03-17T17:38:25","slug":"yoop-meesters","status":"publish","type":"project","link":"https:\/\/test.possiblefutures.com\/nl\/project\/yoop-meesters\/","title":{"rendered":"Yoop Meesters"},"content":{"rendered":"<div class=\"block-custom block-main-container\"><div class=\"wp-block-main-container bg-eggshell text-coffee preview-border\" style=\"\">\n    <div class=\"mx-auto custom-wrap block-custom max-w-screen-2xl pt-12 xl:pt-16 pb-12 xl:pb-16\">\n    \n<div class=\"block-custom block-column-grid\"><div class=\"wp-block-column-grid\" style=\"\">\n    <div class=\"wrapper-12-columns columns-2\">\n<div class=\"block-custom block-grid-container\"><div class=\"wp-block-grid-container\" style=\"\">\n  \n\n<p class=\"wp-block-paragraph\"><strong>Yoop Meesters is Hoofd Innovatie bij een grote verzekeringsmaatschappij en richt zich op het inzetten van de nieuwste technologie\u00ebn en inzichten om mensen te helpen gezonder en beter te leven. <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Het <strong>Vitality-programma <\/strong>van zijn bedrijf beloont mensen financieel voor het maken van positieve leefstijlkeuzes. Ze verdienen V-munten voor bewegen, gezond eten, veilig rijden en het behouden van een goed algemeen welzijn. Deze digitale beloningen kunnen worden ingewisseld voor gezondheidsbewuste producten en diensten, wat verantwoord gedrag stimuleert. <\/p>\n\n\n<\/div>\n<\/div>\n\n<div class=\"block-custom block-grid-container\"><div class=\"wp-block-grid-container\" style=\"\">\n  \n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Trailer Morgen Met Lucas - Geld\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/v3iZ0XzDQec?start=30&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n  <\/div>\n<\/div>\n<\/div><div class=\"block-custom block-main-container\"><div class=\"wp-block-main-container is-style-red bg-red text-eggshell preview-border\" style=\"\">\n    <div class=\"mx-auto custom-wrap block-custom max-w-screen-2xl pt-12 xl:pt-16 pb-12 xl:pb-16\">\n    \n<div class=\"block-custom block-content-media-grid\"><div class=\"mb-6 wp-block-content-media-grid\" style=\"\">\n    <div class=\"wrapper-14-columns  split-layout\">\n    \n<div class=\"block-custom block-grid-container\"><div class=\"wp-block-grid-container\" style=\"\">\n  \n\n<p class=\"wp-block-paragraph has-serif-font-family has-xl-font-size\">Yoop Meesters op jouw event? <\/p>\n\n\n<\/div>\n<\/div>\n\n<div class=\"block-custom block-grid-container\"><div class=\"wp-block-grid-container\" style=\"\">\n  \n\n<div class=\"wp-block-buttons is-content-justification-right is-layout-flex wp-container-core-buttons-is-layout-765c4724 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-button-outline-eggshell\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/test.possiblefutures.com\/nl\/contact\/\" target=\"\" rel=\"\">Contact \u2192<\/a><\/div>\n<\/div>\n\n\n<\/div>\n<\/div>\n\n    <\/div>\n  <\/div>\n<\/div>\n\n  <\/div>\n<\/div>\n<\/div><div class=\"block-custom block-main-container\"><div class=\"wp-block-main-container bg-eggshell text-coffee preview-border\" style=\"\">\n    <div class=\"mx-auto custom-wrap block-custom max-w-screen-2xl pt-12 xl:pt-16 pb-12 xl:pb-16\">\n    \n<div class=\"block-custom block-content-media-grid\"><div class=\"mb-6 wp-block-content-media-grid\" style=\"\">\n    <div class=\"wrapper-14-columns  split-layout-mirrored\">\n    \n<div class=\"block-custom block-grid-container\"><div class=\"wp-block-grid-container\" style=\"\">\n  \n\n<p class=\"wp-block-paragraph\">Nu pakt Yoop een nog grotere uitdaging aan: <strong>het bestrijden van eenzaamheid<\/strong>. Als onderdeel van de groeiende Vitality-trend onderzoekt zijn nieuwste project nieuwe manieren om betekenisvolle connecties te cre\u00ebren en sociaal isolement te verminderen met innovatieve oplossingen. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yoop Meesters is ontwikkeld in samenwerking met acteur Yannick Noomen. Het is een <strong>gedurfd en provocerend fictief verhaal<\/strong> waarin onze visie op de invloed van bedrijven, gezondheidsprikkels en ethische grenzen op het gebied van innovatie ter discussie wordt gesteld.<\/p>\n\n\n<\/div>\n<\/div>\n\n<div class=\"block-custom block-grid-container\"><div class=\"wp-block-grid-container\" style=\"\">\n  \n\n<figure class=\"wp-block-gallery has-nested-images columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" data-id=\"1526\" src=\"https:\/\/test.possiblefutures.com\/wp-content\/uploads\/2025\/03\/team-placeholder-1024x682.jpg\" alt=\"\" class=\"wp-image-1526\" srcset=\"https:\/\/test.possiblefutures.com\/wp-content\/uploads\/2025\/03\/team-placeholder-1024x682.jpg 1024w, https:\/\/test.possiblefutures.com\/wp-content\/uploads\/2025\/03\/team-placeholder-300x200.jpg 300w, https:\/\/test.possiblefutures.com\/wp-content\/uploads\/2025\/03\/team-placeholder-768x512.jpg 768w, https:\/\/test.possiblefutures.com\/wp-content\/uploads\/2025\/03\/team-placeholder-1536x1024.jpg 1536w, https:\/\/test.possiblefutures.com\/wp-content\/uploads\/2025\/03\/team-placeholder-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n<\/div>\n<\/div>\n\n    <\/div>\n  <\/div>\n<\/div>\n\n  <\/div>\n<\/div>\n<\/div>","protected":false},"featured_media":2199,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"categorie":[47],"class_list":["post-2463","project","type-project","status-publish","has-post-thumbnail","hentry","categorie-work-weath-nl"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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